When Fitbit Health Solutions underwent a rebrand, Grow stepped in to bring it to the digital world. Working off a couple of mockups from the FHS team, Grow built out the new brand identity and showed how it would work online.

I oversaw the design and building a component-based system for user page creation and editing under creative direction by Dani Meluski. I developed the component requirements and UX design based on past site performance and current business objectives.