A micro website helping users understand the personas of future mobile gamers. A unique vertical scrolling experience using lottie animations to mimic side scrolling video games.

I lead the team with art direction and illustrations for the overall look, level designs, and characters as well as initial motion passes for all characters and levels.

While educating users the site also made users feel like they were playing a video game with a progression of levels down the page and hidden items that would reward the users with bonus information for each level.